The Accurate

A unique memento mori watch

This is the most accurate wristwatch you can buy.

The metal hour hand reads "remember", the minute hand "you will die".

The dial and rim of the glass are mirrored, so when you look at your wrist, you see yourself in the watch face. (This is so that there is no ambiguity about who the message is aimed at!)

The Accurate is a link to the tradition of the memento mori - an object designed to remind us that life is brief and that we should seize the moment while we are here.

The design is also a play on the notion of accuracy in time keeping - this watch is accurate in a rather more fundamental sense than the traditional horological measures...